Photo by Nina Gerzema
Hi! I’m Lior Edrich,
a Graphic Design major at Syracuse University’s S.I. Newhouse School of Public Communication.
I am a designer and illustrator fueled by a passion for creativity and a love for storytelling. I am constantly exploring and seeking inspiration from the world around me. I combine my love for art, music, and culture to create designs that not only tell stories but also spark joy. I want to tell stories, evoke emotions, and bring fresh ideas to life.
If I'm not busy working on a project, you'll probably find me with headphones on, listening to my favorite songs while drawing for fun.
Résumé
CuseKrew Syracuse, NY
Graphic Designer and Social Media Coordinator April 2024 – Present
Orchestrates social media management that bolstered the organization’s online presence.
Creates youtube thumbnails and edits dance cover videos for the youtube channel.
Spearheads the curation of impactful visual content, cross-functionally collaborating with other members , ensuring a harmonious blend of creativity and editorial vision.
Pixels and Print - Print Team, Motion Team, Senior Lead Syracuse, NY
Print Team, Motion Team, Senior Lead March/February 2022, 2023, 2024, 2025
Designed logos and branding for various non-profit organizations
Collaborated with design students
Applied feedback from clients to design work
Created multiple deliverables
Prepared work as template and presented work to clients
Wrote scripts for voiceover and created storyboards and animatics
Designed and animated multiple scenes for a short explainer video
Created motion brand identity guidelines for client
Hill Communications – Public Relations Syracuse, NY
Graphic Designer September 2023 – December 2024
Leads the creation of design elements for a diverse range of clients across Syracuse University, effectively enhancing brand visibility and increasing social media engagement.
Manages multiple clients and deadlines, maintaining a keen focus on detail and organization to meet the unique requirements of each project.
Proactively trains volunteers on the effective use of graphic design software and tools, fostering skill development and ensuring a proficient and cohesive approach to design projects within the team.
Zeta Phi Eta Syracuse, NY
Member, Creative Associate September 2022 – Present
Develops diverse event materials, including promotional collateral and on-site signage, contributing to the overall success of events by delivering visually appealing and cohesive brand representations.
Actively collaborates with the Public Relations team, steering the ideation and vision of innovative ideas into visually compelling assets, contributing to the fraternity's dynamic and engaging online presence.
Leads the end-to-end development of merchandise design, leading the design process from concept to production. Ensured the creation of unique and eye-catching items that aligned with the fraternity's brand identity, resulting in increased merchandise sales and brand recognition.
Manages social media accounts, curating content that maintained brand consistency and fostered audience engagement. Employed strategic planning methodologies to bolster the fraternity's online community presence and reach a wider audience.
20 Watts Magazine Syracuse, NY
Graphic Designer and Writer September 2021 – December 2023
Drives design strategy and executes project management for print and digital media within a dynamic environment, overseeing monthly publications.
Spearheads the curation of impactful visual content, cross-functionally collaborating with multiple stakeholders , ensuring a harmonious blend of creativity and editorial vision.
Orchestrates social media management that bolstered the publications' online presence. Develops detailed deliverables for editorials across the arts and music industry, showcasing a commitment to precision and creativity.
Leads the conceptualization and execution of magazine spreads through close collaboration with the design team, contributing to a cohesive and visually captivating publication. Actively facilitates team meetings to plan magazine spreads, ensuring effective workflow and resource allocation.
Experience
Newhouse l VIS 207 - Introduction to Graphic Design Syracuse, NY
Classroom Facilitator January 2025 – Present
Provide support and guidance to students as needed
Help operate audiovisual equipment
Grade and provide feedback on assignments
Regularly meet with the professor to discuss upcoming plans for the class
Syracuse University. Syracuse, NY
S.I. Newhouse School of Public Communications
Bachelor of Science in Graphic Design
Minor in Applied Data Analytics, May 2025
Education
Awards
American Graphic Design Award GDUSA, 2024
Graphis New Talent Honorable Mention, 2024
The President’s Award for Educational Achievement, 2021
Skills
Adobe After Effects, InDesign, Photoshop, Illustrator, Premiere Pro, Lightroom Classic, Aero
Figma
Canva
Blender
Procreate and Procreate Dreams
Animation and Illustration
Client Management
Python
R programming language