Åben
Smørrebrød Restaurant in Copenhagen, Denmark
Fall 2024 | Roles: Branding, Motion Design
Brief
Design a unique concept for a smørrebrød restaurant, including the theme, menu, and overall dining experience. The concept should balance traditional Danish elements with innovative ideas, emphasizing what makes it distinctive.
Concept
Åben combines the Danish tradition of smørrebrød with a modern, customizable approach. Guests can start with a base of fresh rye bread and choose from a wide selection of proteins, vegetables, and toppings to create their own unique open-faced sandwich. The menu also features classic smørrebrød for those who prefer traditional combinations.
Social Media Animation
To advertise my restaurant on social media, I created an animation on After Effects.
It is meant to show that Åben is a welcoming and safe place for any fish in the sea; no matter how you like your smørrebrød.
This can be used for public advertisements as well, such as billboards in the metro.
